Get ready for an exciting journey as we welcome Lisa Shaw to the Bodyshop Magazine family!
A Marketing Maestro Steps In
Bodyshop Magazine is thrilled to announce that Lisa Shaw, a seasoned marketing expert, has joined our team as the new head of marketing. With her impressive track record, Lisa is set to propel the growth of Bodyshop Magazine, the UK's leading automotive aftermarket publication, and its sister brand, IBIS Worldwide, the sole global collision repair market conference provider.
But here's where it gets interesting... Lisa's career path is a testament to her versatility and expertise. She spent eight enriching years at BASF, crafting awareness campaigns for the RM and Glasurit brands. Her role extended beyond marketing, encompassing event management, brand advertising, and industry engagement. Lisa even played a part in sponsoring the prestigious Bodyshop Awards.
In 2016, Lisa ventured into the science, technology, and engineering sectors, spending a decade at Sci-Tech Daresbury and BAE Systems Digital Intelligence. Now, she's back in the automotive industry, and we couldn't be more delighted to have her on board.
A Full-Circle Career Move
Lisa shares her excitement about this full-circle moment in her career. She's eager to reconnect with old acquaintances, forge new relationships, and contribute to the future of two esteemed industry brands. Robert Snook, IBIS conference director, couldn't agree more. He believes Lisa's appointment is a testament to the strategy and ambition of both Bodyshop Magazine and IBIS.
"It's a clear call to action for our UK and international partners to connect with Lisa. This brand new role opens up endless possibilities for brand positioning and collaboration, ultimately enhancing the value of our events and experiences for delegates in 2026."
So, what do you think? Are you as excited as we are about Lisa's appointment? We'd love to hear your thoughts and predictions for the future of Bodyshop Magazine and IBIS with Lisa at the helm. Don't hold back; let's spark some insightful discussions in the comments!
