Apple has accidentally leaked the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) briefly appeared on Apple's website for EU compliance purposes. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link on Apple's regulatory website. The lower-cost MacBook is rumored to feature an iPhone chip like the A18 Pro or A19 Pro, rather than an M-series chip, as well as a 12.9-inch display. It has also been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink. "MacBook Neo" would slot in below the MacBook Air in the Mac lineup, but its starting price remains to be seen, with estimates ranging from $599 to $799. The media will likely receive hands-on time with the "MacBook Neo" at the "Apple Experience" gatherings being held in New York, London, and Shanghai this Wednesday at 9 a.m. Eastern Time. There is no Apple Event live stream for this launch, so keep an eye out for a press release on the Apple Newsroom website. Update: Just a few minutes after we published, Apple removed the "MacBook Neo" link. But here's where it gets controversial... While the "MacBook Neo" name sounds fun, some are questioning whether it's a clever marketing move or a misstep. The "Neo" suffix is often associated with futuristic or experimental products, and some are wondering if Apple is trying to position this MacBook as a cutting-edge, innovative device. However, others argue that the "Neo" suffix is just a clever way to differentiate this MacBook from the MacBook Air, and that it doesn't necessarily imply any technological advancements. What do you think? Is the "MacBook Neo" name a clever marketing move or a misstep? Share your thoughts in the comments below!
